The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Public Relations
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Public Relations
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Public Relations
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Public Relations
Award:
2024 Health & Wellness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations
Annual ID:
OS24_HW005G
Award:
2024 Health & Wellness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Annual ID:
OS24_HW013S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Public Relations
Annual ID:
OS24_HW014S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Annual ID:
OS24_HW026B
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Public Relations
Annual ID:
OS24_HW064M